Communications and Outreach

What We Do

Story County's two-person Communications staff works with the Board of Supervisors, other County elected officials, and all County departments to provide timely and accurate information to residents, businesses, and the media regarding County programs, services, and events. Duties include:

  • Lead strategic communications 
  • Brand management
  • Website administration
  • Social media engagement

Story County Communications Plan

A communications plan is a living, breathing document used to align information activities with the goals, objectives, and key communication messages of the organization. It prioritizes needs, identifies audiences, determines the message and how it is delivered, and measures whether or not the effort was successful. The plan is assessed and updated annually and includes measurable objectives and outcomes. 

In January 2014, the Story County Board of Supervisors adopted the first Communications Plan aimed at a set of goals to improve the work we do. Since then, these goals have undergone revision to better meet the progress we have made and our objectives for the future. 

Our Goals:

  • Transparency and accessibility through duration of projects and issues in Story County and access to factual information for the public and County employees.
  • Share the Story County vision with the general public and decision-makers.
  • Improve communications between the Board of Supervisors and our constituents.
  • Enhance emergency response communication.
  • Engage the community through service and recognition.

The Plan contains the following elements:

  • Goals
  • Target Audience
  • Strategies
  • Action Steps

This Plan serves as a roadmap to encourage participation and focus on what, how, where, and when we communicate so we can better inform, educate and engage citizens in Story County. It allows us to coordinate our messages, tell our stories and present a cohesive identity to the public.  

Click here to view the current Story County Communications Plan.

Social Media

Story County maintains a presence on various social media platforms, so County citizens have another opportunity to access news, updates and other Story County happenings. Be sure to follow us on Facebook and Instagram to stay up-to-date on County business.